The SEO project for pm.construction focused on building a strong and sustainable search presence through a combination of technical work, strategic content development, and coordinated teamwork across all stages of optimization.
A major part of the work centered on link management: analyzing competitors’ link profiles, identifying valuable link-building opportunities, and developing a structured strategy for safe and effective link growth. A dedicated database of links was created and maintained to ensure consistency and long-term planning.
In parallel, the project included an active content management process. This involved analyzing competitors’ content, creating detailed briefs for copywriters, optimizing existing pages, and publishing new materials aligned with user intent and business goals. All content was adapted to improve relevance, keyword coverage, and overall engagement.
To strengthen the site’s visibility, comprehensive SEO analysis was conducted: keyword research, clustering, competitor anchor analysis, and the creation of a balanced anchor plan. These steps helped establish a clear structure for future growth and ensured stable ranking improvements.
Clear and structured communication played a key role. All tasks were coordinated with copywriters, link builders, developers, designers, and other team members involved in execution. This ensured fast implementation and high quality across all stages.
A detailed technical audit was performed to identify and resolve indexing issues, loading speed problems, internal linking gaps, and structural errors. The audit significantly improved the website’s technical foundation, performance metrics, and overall search readiness.
Throughout the project, continuous project support and independent management allowed for steady improvements in rankings, traffic, and conversions. Regular monitoring, problem-solving, and data-driven adjustments ensured stable progress.
As a result, pm.construction received a fully optimized SEO structure, improved technical performance, stronger content, and a clear roadmap for long-term growth in organic visibility.
